International edition
September 24, 2021

New systems marketing and bonusing technology

Tropicana Las Vegas chooses Bally Business Intelligence Solutions

(US).- Bally Technologies today announced that Tropicana Las Vegas is investing in Bally’s CMS/400 player-tracking and marketing system along with Bally’s latest promotional tools.


n addition, Tropicana has purchased Bally’s Business Intelligence Solutions (BI) with data analytics, visualization, and slot-floor mapping to better serve customers through improved understanding of game and table performance, players, and the important interaction between players and games.

“Integrating cutting-edge marketing tools and player-tracking technology is a key component in our overall revitalization program,” said Tropicana Las Vegas Vice President of Marketing Trish Gilbert. “By utilizing Bally’s Business Intelligence Solutions, we will be better equipped to make the most up-to-date CRM decisions, maximize our slot offerings, and deliver targeted slot programs to our customers.”

“We are honored to renew our partnership with Tropicana’s re-energized team and contribute positively to their new business strategy,” said Rob Jackson, Bally’s Vice President-Systems Sales, Western Region. “We are confident that our CMS player-tracking and marketing tools, combined with BI, will help Tropicana offer players an even more exciting experience.”

Bally Technologies expects to go live with these solutions at the Tropicana by the end of September.

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