he most popular feature, based on both page hit statistics and qualitative feedback, is the ‘Games Selector’, which generates a list of suitable Aristocrat games based on a venue’s specific requirements taking into consideration the number of machines on the slot floor, player type, cabinet preference, desired game concept and category.
A monthly, free entry prize quiz hosted on the site has yielded its first winner in Valdi Barut of Slovenia’s Igralni salon Casino Andor, who received an iPod Shuffle. Taking over from Aristocrat’s Global Games Strategist John Willis in the ‘Talking Heads’ hot seat is Creative Director of Games, Bill Cormack, who will be answering questions on future game design for different markets.
The ‘Neat Ideas’ section of the site now hosts a useful ‘Widget’ download, which allows users to have hot product updates and the latest news streamed direct to their desktop, along with instant contact channels direct to Aristocrat’s Sales, Spare Parts and Technical teams.
Aristocrat Europe Marketing & Communications Manager, Olga Pleguezuelos enthused: “An integral part of our Great Values campaign, this initiative is designed not only to convey the core credentials of our brand and products but to also serve as a convenient channel of customer communications. On both counts it is proving popular with our clients and we look forward to continuing to serve their needs, building added value into every aspect of our business.”