ccording to a source close to the Club, Betfair will have the rights to use the Club’s image in its advertising campaigns in exchange for paying around 1.5- 2 millions euro a year. The duration of this agreement is two-three years.
Betfair becomes a sponsor of the Catalan sports club, like Estrella Damm, La Caixa, Audi and Telefonica, among others. Until a year ago, the Barcelona F.C. had a similar contract with Bwin, the t-shirt sponsor of Real Madrid Football Club.