he agreement with Italian regulatory authority AAMS (Amministrazione Autonoma dei Monopoli di Stato) follows an international tender involving several of the leading gaming companies operating in the country.
As a result Sisal will now be able to administer all national pari-mutuel numbers games on an exclusive basis for the next nine years as of last Thursday, July 2nd. "The new agreement is a great result for Sisal and one made possible by the commitment of the whole of our organization," said Emilio Petrone, Managing Director of the Sisal Group. "This goal has been attained after winning an international tender in which the leading companies in the sector took part.
"This is evidence of the recognition of the transparency of the Italian gaming sector and the value of our company. The license follows on from the excellent results achieved in 2008 and in the first few months of 2009, consolidating the prospects for our development.”
The new license serves as a launching pad for Sisal to introduce new games and new ways of betting, helping to make the SuperEnalotto game even more popular with players. Last year, Sisal saw gross gaming revenues from its SuperEnalotto game reach 2.5 billion euros, with 15 million players taking part, a 29% increase over the previous year. So far this year the company has seen GGR increase 37% to 1.2 billion euros for the first six months of 2009.