International edition
June 24, 2021

Through multimedia advertisements and special promotions

Atlantic City targeting Pennsylvania gamblers

(US).- Some new casino billboards have been popping up in the Lehigh Valley, home turf of the us$ 743 million Sands Casino Resort, Pennsylvania's newest slots parlor. But instead of beckoning customers to the Sands, the billboards invite gamblers to the Trump casinos in Atlantic City, about 120 miles away.

T

hey feature a side-by-side comparison of the amenities the resort-style casinos in Atlantic City have and the more modest slot parlors in Pennsylvania do not.

The billboards are part of a marketing effort by casinos to entice Pennsylvania gamblers to Atlantic City this summer, the peak time for tourism.

After watching the slot parlors steal their business for the past two years, the casinos seem more willing to raid Pennsylvania for customers.

The three Trump casinos are attracting Pennsylvania gamblers through multimedia advertisements in the Bethlehem, Allentown and Philadelphia area. They also are tapping their customer database to mail special promotional giveaways to Pennsylvanians.

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