International edition
June 24, 2021

Statements by Max Lindenberg, AGI's Marketing & Business Development Director

“Novomatic’s position in Asia is getting stronger and stronger”

(Macau, Exclusive As a global player of the gaming industry, Novomatic targets different markets around the world, and Asia is not an exception. That’s why the company brought a broad range of products to recent G2E Asia edition, in times where the firm is making good progress in the region. Max Lindenberg, AGI’s Marketing & Business Development Director, comments about the show, and highlights the strong year 2008 for the Novomatic Group despite international financial crisis.


hat does Novomatic show here at G2E?
We brought a broad range of international products with us, such as the Super V+ Gaminator Cabinet incorporating three screens, the Novo Super-Vision Cabinet with two screens and our highly successful slant-top cabinet with the very popular Flip-Screen Feature that allows players to flip the main game to the top screen. For these machines there are currently 27 different multi-game mixes featuring up to 16 games available.

We also brought one mix that is especially designed for the Asian markets: the Super V+ Gaminator A1.
This is the first of a range of mixes which will be especially designed for the Asian markets. The A1 mix includes seven games which are not only completely translated to Chinese, but also specifically designed in terms of colors, symbols etc. to create a successful appeal for the Asian markets. Furthermore it supports multi-denomination with up to seven denominations and multi-language options which offer not only Chinese but six other languages selectable by the player.

How was the show for the firm?
The show wasn’t bad. We can say that we reached our targets, we met the people we wanted to meet and whom we had expected to come. We certainly cannot complain but, of course, we will have to evaluate the final show results afterwards.

What is the position of the company in the Asian region?
In Asia we made good progress, for example in the Philippines and South Korea, thanks to our regional partners and distributors. Novomatic’s position is getting stronger and stronger.

Does the company have a special strategy for this market?
One pillar of the strategy is, as mentioned already, the specific design of our products for the Asian markets. But also a close co-operation with regional partners in the different jurisdictions is fundamentally important.

Finally, which will be the next show in which the company will be present?
The next event for Novomatic will be the Peru Gaming Show in August. We will attend the show together with our subsidiary Crown Gaming Peru and we are very much looking forward to presenting our products for the region. Novomatic has gained a strong market position in Peru and is doing very well on the entire South American continent, which is of course one of the hot spots of today’s gaming industry.

How has the crisis impacted the business of the company?
Of course Novomatic, too, is impacted by the crisis. Sales are slightly slower than in recent years as today investing money isn’t as easy as before, but we are optimistic about the total result for the year 2009. The Novomatic Group is in a very good position, also due to a very strong year 2008. It was an absolute record year with a group turnover of 2.5 billion Euros, more than a hundred thousand machines produced and the second Novomatic business branch, the operation of more than 800 casinos, electronic casinos and sports betting outlets, did very well, too. Thus we are confident that Novomatic is in an excellent position for the future.

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