he research by search engine marketing company Greenlight shows that the three poker and gaming giants beat rivals such as Everest, Full Tilt and Ladbrokes when poker-related terms such as ‘online poker’, ‘free poker’ and the word ‘poker’ itself are entered into search engines.
The report, which has also produced results for online casino and bingo sites, classified 287 of the most popular search terms used in the 1.6 million gambling searches made in March. It then analysed their search rankings on Google to see which websites and brands were positioned on page 1 for each term.
PartyPoker came on the first page for results for 58% of the poker terms, while 888 came up for 57%, before a sharp fall to Pokerstars which came up for 40% of them.
However the study revealed that the most visible site for poker-related searches is online encyclopedia Wikipedia, which reached 64%. Pokerlistings.com and PKR.com share fourth place with 32%, and Pokerroom.com is fifth with 30%.
Sites aimed at Britons topped the list of the most visible bingo sites, with Meccabingo leading with 61%, followed by FoxyBingo with 56%, DreamBingo with 55%, then 888 (52%) and Littlewoods (49%). Only 12 of the study’s top 60 bingo sites reach more than 10% visibility.
Online casinos are far more effective at search engine optimization, however. 888 emerged on top by reaching a jackpot 100% of those entering casino search terms, followed by SpinPalace and WilliamHillCasino, which reached 95% and 87% respectively.