he study, with academic input from Salford University, will be based on a survey of 9000 young people aged between 12 and 15 years old to measure levels of underage Lottery play.
It will also provide a broader context of overall gambling within this age group. The study will provide a comparison to the previous prevalence study published in 2006.
Ben Haden Head of Research and Analysis at the Commission said: “We want to make sure it is as tough as possible for young people to access National Lottery products and this research will help us to understand how well the current measures are working. It will also tell us whether things have changed since the last major study in 2006.”
Alexandra Ziff, Project Manager at Ipsos MORI says, “We are delighted to be working with the National Lottery Commission to run the 2008-9 survey with the support of researchers at the University of Salford. We are confident that this, combined with the expertise of the Centre for the Study of Gambling, University of Salford, will contribute to a new, valuable set of data on the topic of underage gambling.”
“Of particular interest will be whether the rate of underage gambling continues to decline as observed in recent years, and whether there has been any change in the types of gambling young people are involved in, given the increasing popularity of the internet and other social media.”
Professor David Forrest, who leads a multi-disciplinary team from the Centre for the Study of Gambling at the University of Salford, will be responsible for statistical modeling designed to generate fresh insights into the factors that drive under-age play, as well as to identify circumstances in which young gamblers are most at risk of developing addictive behavior.
The research findings will be published in Summer 2009.