ohn O'Reilly, Managing Director of Remote Betting and Gaming commented: "The opening of our first exclusive shop in Torrejon de Ardoz is the latest step in the successful roll out of Sportium's sports betting service in Madrid."
According to Antonio Hostench, of Cirsa: "The first dedicated Sportium shop is another milestone in the development of sports betting in Madrid."
At the beginning of 2007, Ladbrokes and Cirsa created a 50-50 Joint Venture called Sportium. The business combined the betting expertise of Ladbrokes with the market knowledge of Cirsa Slot, the leading slot machine company in Spain. Sportium is licensed in the Madrid region of Spain and is also working to secure betting licenses in other areas of Spain that are considering regulating betting for the first time.