International edition
September 22, 2020

The company plans to operate a total of 125 outlets by the end of 2010

Sportium opens its first dedicated betting shop in Madrid

(Spain).- Sportium, the Joint Venture between Cirsa and Ladbrokes, has opened its first dedicated betting shop in Madrid. The company plans to operate a total of 125 outlets by the end of 2010

J

ohn O'Reilly, Managing Director of Remote Betting and Gaming commented: "The opening of our first exclusive shop in Torrejon de Ardoz is the latest step in the successful roll out of Sportium's sports betting service in Madrid."

According to Antonio Hostench, of Cirsa: "The first dedicated Sportium shop is another milestone in the development of sports betting in Madrid."

At the beginning of 2007, Ladbrokes and Cirsa created a 50-50 Joint Venture called Sportium. The business combined the betting expertise of Ladbrokes with the market knowledge of Cirsa Slot, the leading slot machine company in Spain. Sportium is licensed in the Madrid region of Spain and is also working to secure betting licenses in other areas of Spain that are considering regulating betting for the first time.

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