International edition
September 17, 2021

Two icons of the coin-op industry

Gauselmann and Ainsworth met at latest IGE show in London

(UK).- Recent London IGE saw a very special meeting between Paul Gauselmann, founder and CEO of Gauselmann AG, and Australian Leonard Hastings Ainsworth, Australian coin-op machine pioneer and today’s Executive Chairman of Ainsworth Game Technology.


hese two veterans of the coin-op industry, who are both still fully active, have been decisively shaping the global gambling markets for several decades with their inventiveness, skillfulness and full power.

Ainsworth, who was born in 1924, started working in the coin-op industry already 1953 when he founded Aristocrat – four years earlier than Gauselmann, who is ten years younger. Ainsworth was the pioneer of “Poker Machine“ manufacture. Thanks to his activities in this field, the poker community called the “Ainsworth” (6-2 as first two cards) Texas Hold'em Starthand after him - quasi as an accolade.

In the last 52 years, “self-made-man“ Gauselmann built a coin-op empire ”from scratch“ with currently 5,300 employees and an annual revenue of more than 1 billion euros. In total, the different companies of the Gauselmann Group have so far manufactured and sold more than two million amusement machines.

The two successful entrepreneurs have known each other for years and they are not only friends but also maintain business relations, e.g. a sales cooperation for Ainsworth Game Technology game contents for the German market. In the future, the successful and innovative games from Ainsworth Game Technology will be integrated into the Ideal game portfolio.

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