he gaming service will be DM branded and is PartyGaming’s second ‘white label’ agreement this year. A leader in game cards and direct mail in the UK market with a database of several million customers, DM will promote the service through its own marketing channels.
Commenting on the announcement, Jim Ryan, CEO of PartyGaming, said: “We are pleased to announce that DM has joined our ‘white label’ portfolio just a few weeks after we signed an agreement with CIRSA to explore and develop online gaming opportunities in Spanish speaking countries.”
“We look forward to the development and launch of the DM-branded casino and bingo gaming service, which conforms to our strategy to build a strong business-to-business operation by leveraging our assets and those owned by other companies,” Ryan added.
Adrian Williams, Chairman of DM Chairman, added: “As the UK market leader in our sector, DM welcomes this exciting opportunity to make our assets work harder by offering customers exciting and entertaining online bingo and casino games. We are delighted to be working with PartyGaming and look forward with confidence to developing a highly successful business-to-business relationship.”