aking two years to design, develop and implement worldwide, the new corporate image effectively integrates the old with the new. Depicting chips and playing cards to form an abstract Roulette wheel, the new logo symbolizes the company’s future ambitions, whilst portraying traditional elements for which it is renowned.
In fact, with the company celebrating its 30th anniversary this year, the corporate rebrand reflects TCS John Huxley’s presence as the industry’s premier casino equipment supplier.
To coincide with their global corporate rebrand, TCS John Huxley has simultaneously launched its new and innovative website. Showcasing one of the World’s most extensive product ranges, TCS John Huxley’s website allows users to view products, associated press releases and upcoming events by regional breakdown.
David Heap, Group CEO, comments, "Our new corporate identity reflects the 30-year evolution of TCS John Huxley. We are a global brand, which is continually growing and evolving in terms of our innovative products and services, but most importantly the relationships we have with our customers.”
“With this new visual identity we are proud to see the company continue to develop, invigorated by a powerful brand, towards a wider global reach," Heap added.