International edition
September 25, 2021

The site itself will offer a 2D version

Barriere Group would launch online gambling in Great Britain

(UK).- The Lucien Barrière Hotels and Casinos Group said that the company would be launching online gambling in March 2009, under the name of LeCroupier.com, thus confirming the news published in the press on this matter.

As soon as they open, LeCroupier.com will be offering casino games such as Roulette, Blackjack and slot machines”, it was said in the statement. The Barrière group has been developing this project for two years already, through its branch Barrière Interactive Gaming (BIG), of which he owns 67.5%, the rest being held by the film production and distribution company MK2 founded by Marin Karmitz and chaired by his son Nathanael, and by Onyx films, specialists in film animation, chaired by Aton Soumache.

About 15 million euros have been invested in order to create a site which will enable to play in a casino after changing the software into 3D. The site itself will offer a 2D version and should be available on mobile phones in the second quarter of 2009.

The first available images on the website show a particularly realistic product which is visually very similar to reality. The aim is to create the link between the real and virtual worlds. Internet surfers will thus be able to choose their avatar and format it. Several players will also be able to privatize a gaming table.

“New games and functions will regularly be added to the offer, namely poker before summer and sports betting in 2009” the Group added. If the poker tables are built on the same model, they may rapidly make the present design on existing websites become old-fashioned. Sports betting, which is not in the line of Barrière Group’s gambling activity, should be offered in the form of a partnership with an actor in the sector.

For the time being, Lecroupier.com will thus be available in Great Britain only. BIG is displaying modest ambitions, considering the initial investment, as it is demanding a market share of only 1%, which is about 20.000 players. Yet, ambitions are still there since the website, which is operating under a Maltese license, could also be located in Italy, as this country is planning to purchase a license. France, on the other hand, is keeping a low profile.

“The launching of this paying offer in France will be done as soon as the regulations will allow it”, Barrière Group concluded. As the bill on the opening of the French market to online gambling must be completed very soon, it won’t take long before it is published.

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