International edition
October 17, 2021

Interview to Alejandra Burato, Manager of Sales and Marketing for Latin America

"Belatra aims to strengthen as leaders of the Latin American market"

(Exclusive from UK).- Alejandra Burato, Manager of Sales and Marketing for Latin America of Belatra, talked in exclusive to about the presentation of the firm in IGE 2009, held at the end of January, and about the plans of the company to face the worldwide crisis.


hat were the expectations did Belatra have in London event and which was the final balance of the participation of the firm in the show?

We arrived in London to continue presenting our products and reaffirming our international evolution. Belatra has just celebrated its 15th anniversary and all employees are proud of being able to grow and develop, and now our company is among the market leaders.

The event has been very positive because we had the chance to sign agreements with important international companies, on top of sharing the event with our customers and having the possibility to contact potential customers.

What products did you exhibit in your booth?

We presented an important portfolio of new games, both in Multivision platform as well as in Nice Paire, we are reaffirming the success of our new plataform with the modality of a VIP game, and continue presenting our innovative game Slotmino, which has caused great impact in the market, because it is played not by lines but for color surface, and has an incredible multiplier level that attracts customers.

What was the feedback from visitors and potential customers?

The response is better every time, because the worldwide acceptance of our platform has been excellent and now, with the new game Slotmino we are really surprised with the feedback.

Which are the plans of the company for 2009?

We aim to strengthen as Latin American market leaders. We have just concluded a successful year and we aim to keep on working together with the customers. That is the strategy of the company, always together with the customers and, this year, we will keep on working together.

How do you evaluate the presence of the company in different international markets such as the European and the Latin American ones?

The company keeps on expanding, due to the quality of the products and constant innovation. It is a strong and creative company that looks for constant evolution. Every employee has his own space to develop according to his own imagination, and that is the great difference of our firm. This passionate way of working makes possible that we can conquer a new market every day.

Has Belatra any special plan or strategy for 2009? Will international economic crisis affect the market in any way?

We are going to release an aggressive plan this year, but I cannot anticipate any more so far, just tell you that it will be called “renovation”. In our company, we set our aims with strength, always looking at the future, so we see the worldwide crisis as a year of possibilities. We work hard and we focus all our capacities to team work and to the added values that our products have, so we just bet to success.

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