hrough this agreement, a percentage of the winnings of the new lottery of Corporación Galena will be allocated to Beneficencia de Chulucanas, an entity that supports people with economic problems, both children and elderly people. This entity will receive the 5.5% of the turnover of the company.
No doubt it generates great expectation because the worldwide growth of the mobile gambling segment will be of up to us$ 16.6 billion for 2011, while in Peru, the projection of the collection for the first year is of us$ 12.7 million, just for lottery via SMS.
As a proof of the long term commitment that Corporación Galena assumes with Chulucanas, that goes beyond the winnings the lottery may generate, the company will donate a children park, and, through INABIF, it will donate musical instruments.
Juha Kiikeri, CEO of MGS, pointed: “In the first months it will be launched an innovative lottery through cell phone, developing a new segment in the lottery market. Corporación Galena introduces a new way to play lottery, with the best guarantees and the latest in technology.” Lotteries will be played instantly, daily or weekly, and will be seen in the web pages: www.galena.com.pe and www.7777.com.pe.
Juha Kiikeri, CEO of MGS and Brent Coralli, CEO of Silverstring, went specially to Peru to visit Chulucanas together with the representatives of Corporación Galena and declared that they will keep on investing in the country because they trust in its growth.