ommenting on the announcement, Jim Ryan, CEO of PartyGaming said: “Our agreement with CIRSA is part of our stated strategy to develop a strong business-to-business operation through alliances with leading companies around the world. We believe the combination of CIRSA’s assets with our online gaming expertise will create a major opportunity for both companies, especially throughout the Spanish speaking world.”
Additionally, following on from the success of licensing a number of well known movie brands, PartyGaming has also secured a three-year exclusive agreement with Frank Sinatra Enterprises which will see the company launch an exclusive online slot game during the second quarter. The slot game will make use of the Frank Sinatra brand, as well as including original recordings of his music including popular classics “New York, New York” and “Who Wants To Be A Millionaire”.
PartyGaming will also be launching another slot game during the second quarter, based on one of the world’s most popular video games from Capcom Entertainment Inc. The company is yet to announce the name of the game.
Originally founded in 1978 as a manufacturer of slot machines, CIRSA currently has 13,000 employees and activities in more than 70 countries. It owns and operates bingo halls, casinos and amusement arcades. It has market leadership in Spain where it has 57 bingo clubs, four casinos and 139 amusement arcades. It has also established a strong presence in Latin and South America and is now one the leading offline gaming companies in the world, generating revenues of 1,683 million euros and EBITDA of 169 euros million in 2007.