s part of The Fine Point Group team of gaming industry veterans recently hired by the property, Totaro’s responsibility will be the oversight of all marketing functions. A turn-around specialist, she will play an integral role in bringing the property out of Chapter 11 by driving profitability.
"Amanda Totaro is one of the most experienced marketing executives in the gaming industry," said The Fine Point Group’s Managing Director Randall A. Fine. "She has a history of implementing sound and creative marketing strategies proven to increase revenue and market share. We are excited at the opportunities we have found to dramatically improve performance in our first two weeks on the ground at Greektown, and are confident that Amanda will help lead us to new heights in our ability to drive renewed profitability." Two weeks ago, Fine was named Chief Executive Officer of Greektown, subject to necessary regulatory approvals.
Totaro brings more than 20 years of marketing experience with her and has served as a senior marketing executive at three major casino operators: Harrah’s Entertainment; Carl Icahn’s former American Casinos & Entertainment Properties (ACEP) and Isle of Capri. As the Chief Marketing Officer with Isle of Capri Casinos., Totaro was responsible for the entire marketing function of a us$ 1.2 billion gaming company with 15 properties across three countries, serving 10 million customers annually, with a us$ 250 million marketing budget.
Totaro joined Isle of Capri from American Casinos & Entertainment Properties where she served as Chief Marketing Officer for Icahn’s gaming properties in Nevada and New Jersey. Here she was able to drive a dramatic 10 % revenue increase via a unique loyalty card program that succeeded in drawing market share away from key competitors. She was also instrumental in new customer acquisition programs resulting in a 50 % increase in new members and significant increases in average spend by member.
Prior to ACEP, Totaro served as Vice President of Brand Marketing for Harrah’s Entertainment, Inc. where she repositioned all of the gaming giant’s casino brands, earning three prestigious Telly Awards for program efficacy and creative excellence.
Totaro holds a bachelor of arts in communication from the University of Miami.