Playtech to showcase its latest developments in upcoming ICEi 2009

Playtech has attracted Italian major operators to the network, using the know-how garnered from years of experience working in regulated markets, and having established global credentials, and a reputation for responsible and transparent gaming. The company will also present its new European facing offering on the Playtech Live Gaming platform, EuroLive.

Designed to meet the evolving needs of the European market, and located in Riga, Latvia, the European facilities have been conceived and built by a veteran team on the same successful platform as popular Playtech Live Asia. Its newest live gaming offering kicks the online casino experience up a notch, replicating for European players the adrenaline rush and sociability of the land-based experience in the online arena.

Another new product that the firm will be demonstrating live is their broadcast gaming platform. This new offering of casino live shows brings interactive gaming content to a mass of players, with cutting edge virtual community tools for live broadcasts via TV and internet with real time viewer interaction.

Playtech will also be presenting its rich games palette including one of its most thrilling new additions, the branded slot, Gladiator. Based on the box-office blockbuster and offering original clips from the hit movie the slot offers great prizes and attractive bonuses. Equally, with multi-line and multi-spin slots, such as Wild Spirit and Silent Samurai Playtech is taking slots to a whole new level, offering incredibly life-like sound effects, proven mathematics and truly outstanding graphics that are sure to magnetize players.

Playtech will be familiarizing ICEi visitors with a product portfolio that includes Casino, iPoker- the world’s largest online poker network, Bingo, Mobile Games, Live Gaming, Broadcast Gaming, Server-supported Terminals, Fixed-Odds, Kiosks and Asian Games, all run via a single administrative system. These products are available as stand-alone offerings or as part of a unified cross platform network accessed and funded through one user account, and a username-password combination. It allows players to continue playing on mobile devices after leaving the gaming floor, or to access the casino or poker online using the same account, expanding the gaming experience and magnifying player value.

The firm will be present in ICEi at booth number 5550.