International edition
June 14, 2021

To utilize three of its main brands

GTech signs licensing agreement with Harrah’s Entertainment

(US).- Leading American gaming technology and services firm GTech Corporation has signed a licensing agreement with Harrah’s Entertainment Incorporated for the global rights to three of the casino operator’s most well known brands.

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rovidence-based GTech may now utilize the names and logos as well as images and additional brand assets for Harrah’s, Caesars and the World Series Of Poker (WSOP) for instant, online and monitor lottery games.

GTech is a subsidiary of Lottomatica, one of the world’s largest commercial lottery operators, and stated that Harrah’s-branded games would provide players with access to additional benefits and privileges including the opportunity to win trips to any of Harrah’s 36 owned or managed casinos, hotels or golf courses alongside VIP packages and trips to the WSOP Academy and tournament.

“Harrah’s can now extend the reach of our iconic brands outside of our resorts and across GTech’s powerful lottery network,” said David Norton, Chief Marketing Officer for Harrah’s. “We are confident that GTech’s lottery players will find the prize packages compelling, particularly the chance to win trips to the WSOP Academy and seats in WSOP tournaments.”

Harrah’s is the world’s largest gaming and entertainment company with 52 casinos in six countries attracting more than 100 million visitors annually. It operates Harrah’s-branded casinos and resorts in 17 locations across eleven states while Caesars is one of the globe’s best-known resort-casinos.

“The Harrah’s portfolio provides our customers unique access to the strongest brand names in gaming today,” said Ross Dalton, Senior Vice-President of Printed Products and Licensed Content for GTech. “We believe each of these three brands has unique player appeal and we are confident that they will prove to be strong performing games for our customers around the world.”

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