nder the agreement, Unibet’s logo will be branded on Valencia’s official team shirt for all games in La Liga, the Spanish premier division, as well as Copa del Rey games and friendly matches. Unibet will also increase its brand exposure with a logo presence on the team’s practice clothing and second team official shirts.
Additionally, Unibet will have a brand presence on LED displays around the stadium, as well as on Valencia CF’s club website and through the official club magazine. The firm will also run promotional events with Valencia players which will be focused specifically on the supporters and fan clubs.
Unibet and Valencia CF expect the deal to become part of a longer sponsorship deal over the next two seasons until 2011. An agreement for next season is expected to be reached in the first quarter 2009.
Recent winners of the Copa del Rey in 2008 and La Liga champions in 2002 and 2004, Valencia is one of the biggest football teams in Spain and the third most supported after Real Madrid and Barcelona. Next year the club plan to move from its 55,000 seat Estadio Mestalla stadium to a new 75,000 seat stadium, Nou Mestalla, in the north-west of the city.
Unibet spokesman, Juan Barrachina said the company was "very satisfied" with the agreement and said it was an excellent opportunity for the Unibet brand and business to achieve growth in Spain and Europe through this deal.
With this agreement, Unibet becomes the sixth online gaming brand to sponsor a Spanish football team alongside 888 (Sevilla FC), bwin (Real Madrid), Finland’s Paf (Atlético de Madrid), Interapuestas (RCD Espanyol) and Sportingbet’s Miapuesta (Unió Esportiva Miapuesta Castelldefels).