International edition
September 19, 2021

Marcel Heutmekers

Bally names new Director of Europe

(The Netherlands).- Bally Technologies announced that it has named Marcel Heutmekers Director of Europe. He will be responsible for managing all of the company’s activities within Europe and in North Africa, based in the firm’s new European headquarters for its sales and service operations in Amsterdam, Netherlands.

I am extremely pleased to be joining Bally Technologies during this impressive period of growth for the Company, especially in Europe,” Heutmekers said. “The Company’s outstanding product line, its dedicated sales and service staff, and its unwavering commitment to its customers are just a few of the reasons why Bally is doing so well, even in the midst of these uncertain economic times. I am truly excited to be a part of this dynamic and forward-thinking organization.”

Prior to joining Bally, Heutmekers was responsible for slot operations and product placement at all 14 of Holland Casinos’ gaming properties throughout the Netherlands. This amounted to approximately 7,000 slot machines, with annual revenue of approximately 400 million euros. In Heutmekers’ other capacity, he was responsible for business development for all of Atronic’s international markets. Prior to joining Atronic, Heutmekers worked for Avalon Casino Development, a company involved in the opening of casinos in Hungary, Turkish Cypress and Greece.

“We couldn’t be more pleased to welcome Marcel Heutmekers to Bally,” said John Connelly, Vice President of International and Gaming Operations for Bally Technologies. “His extensive background in gaming, working for both a major gaming operator and a gaming supplier, gives him a unique and invaluable perspective on our industry.”

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