he formal agreement follows a successful trial in 140 Enterprise pubs, and will add 110 additional sites, comprising approximately 590 digital server based gaming machines in total across the estate.
Games Media’s digital gaming and entertainment solution consists of "Amusement With Prizes" (VAWP) machines, "Skills With Prizes" (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance.
In addition, the company will supply venue management, product promotion and customer training. Games Media has assembled an extensive and proven content suite which includes the very best games available created both in house and sourced from "best of breed" development partners. The solution is completed with traditional cue sport products provided in partnership with Bar Billiards, a recognized market specialist.
"We are very excited that after an extensive trial with Enterprise Inns that our performance merited a formal contract," said Andrew Ludlow, Managing Director of Games Media. "We have been working closely with Enterprise Inns to ensure we are delivering the best products, content and service, and look forward to expanding the digital gaming and entertainment available in their pubs and increasing their machine income."
Russell Wood, Head of Retail Services at Enterprise Inns commented, "We are pleased to extend our agreement with Games Media. They continue to offer a leading edge gaming offer for the pub sector and are committed to our retailers and the company. We look forward to continued development of product and game content which could further be enhanced by the current review of stakes and prizes and then delivered quickly onto the network to deliver a new opportunity to our retailers."