International edition
September 25, 2021

Peter Erskine

Ladbrokes appoints former O2 CEO as new chairman

(UK).- Ladbrokes has announced that Sir Ian Robinson is to step down as Chairman of Ladbrokes after the company’s 2009 Annual General Meeting, due to be held on May 15th 2009. Sir Ian has held the position of Chairman since 2001, and will be replaced by former Chief Executive of O2, Peter Erskine.


ir Ian Robinson was appointed Chairman of the Board of Ladbrokes plc on October 1st 2001. Under his Chairmanship Ladbrokes has achieved a significant increase in gross win, which has risen from over us$ 745 million in 2000 to us$ 1.9 billion in 2007. The company has also extended its retail presence to Italy and Spain and has established itself as a world-leading provider of online betting and gaming services.

Taking his place will be Peter Erskine, the former Chief Executive of O2 plc and board member of Telefónica S.A, who will join the board as a Non-Executive Director on January 1st and will take over as Chairman after the AGM.

Peter Erskine was appointed to the O2 board back in 2001 as CEO, having joined the company from BT where since March 1993 he held a number of senior positions including Director of BT Mobile, President and Chief Executive of Concert and from 1998, Managing Director of BT Cellnet.

Prior to joining BT he served as European Vice President of Sales and Customer Service for Mars and Senior Vice President Sales and Marketing for Unitel.

Speaking about his new role Erskine said: "Ladbrokes is a world leader in the global betting and gaming market and has clear opportunities for international growth, including through its market-leading interactive channels. I look forward to playing a role in the further development of the business."

Christopher Bell, CEO of Ladbrokes plc, said: "On behalf of the board I would like to thank Sir Ian for his valuable contribution over the past eight years. Peter Erskine’s extensive international marketing background and experience of building brand-led businesses will be a big plus for the company.

"He was responsible for the transformation of O2 plc - the ex BT wireless business - into a leading provider of mobile services in Europe and helped create considerable shareholder value. We are very pleased to welcome Peter Erskine to the board and as future Chairman."

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