he appointments have been made to align the corporate structure of the company with the strategic plan that creates an overall two brand strategy by introducing Isle and Lady Luck, two distinct gaming experiences. Both Deaton and Block will report to president and chief operating officer Virginia McDowell.
Deaton is a veteran to Isle of Capri Casinos, Inc. joining the Company at its inception in 1992, serving in a variety of roles including regional vice president, as well as vice president and general manager of the Company’s properties in Vicksburg, Mississippi and Lake Charles, Louisiana. Deaton began his gaming career in Lake Tahoe before moving to Atlantic City as part of the original Resort’s International team.
Block joins the company from Harrah’s Entertainment, where he most recently served as general manager of their St. Louis operation. Under his leadership, the property rose to become the market leader prior to his retirement from Harrah’s earlier in 2008. Prior to joining Harrah’s, Block worked in a variety of leadership capacities for Argosy Gaming Company, including serving as regional vice president and as general manager of the company’s flagship property in Lawrenceburg, Indiana. Additionally, Block has previously served as the executive director of the Alton Visitors and Convention Bureau.
Commenting on the appointments, McDowell said, "Both Roger and Arnie bring extensive gaming backgrounds to their new roles. Roger’s commitment to building experiences that drive customer satisfaction has been consistently demonstrated during his career at Isle, and I’m confident that he is exactly the right person to lead the Lady Luck brand. Arnie’s entrepreneurial spirit and focus on operational excellence are a perfect match for our revamped Isle brand, and are evidenced in both his record of excellence in the gaming industry as well as his background as a former owner and operator restauranteur and tourism executive. Under their leadership, our re-branded Isle and Lady Luck casinos will offer completely focused, clearly defined entertainment experiences while sharing a common goal - an experience that is consistently clean, safe, friendly and fun."
Lady Luck has been reintroduced as the brand for the company’s facilities serving local markets, with construction on the first Lady Luck branded properties approaching completion in Caruthersville, Missouri and Marquette, Iowa. The Isle brand has been designed to feature regional facilities with hotel rooms and convention facilities designed for both business and leisure travelers, with upgraded amenities, all of which complement the company’s casino product.