or eight consecutive year, Las Vegas Convention Center became yesterday the center of attraction of the gaming industry, because a new G2E opening allowed the most important companies worldwide to exhibit its new developments to the great international public.
After a series of conferences that started Monday within G2E series of conferences (more than 150 sessions will be held during the whole week), the show had a lot of public since its opening, and no doubt, the release of hundreds of new products by more than 750 companies present, was the main point of the first day.
65 companies debuted this year in Las Vegas, and the most remarkable booths occupy more space in the convention center and received the public with an attractive show, which was full of visitors from all parts of the world, that confirmed the validity and the importance of this event in the international schedule.
This year, among the novelties that G2E offers to its visitors, there is the change of the subscription area to a wider and more comfortable space, together with the popular exhibition of Food and Beverages in G2E, which now occupies a lateral side of the North Hall, with two new special areas: Entertainment Arena in G2E, which exhibits the wide range of technologies, products and services, and the Retail Promenade in G2E, which includes salesmen exhibiting the wide variety of retail products, new offered inside the casino properties.
With regards to booths, the main slots manufacturers were once again the attraction of the show, with bigger spaces dedicated to showcase their new games and developments. This is the case of companies such as IGT, Aristocrat, Bally, Atronic, WMS, Shuffle Master, Konami, Novomatic, Octavian and Casino Technology, which, with wide exhibition areas, managed to catch the attention of the great public.
Among the novelties in the first day of the event, Atronic, under the slogan “A new era of gaming solutions”, incorporated Spielo products, to show its most complete product offer so far. Stargate SG-1 was one of its most successful developments, together with popular Deal or No Deal, which offers its “The Experience” and “Mega Deal” versions.
Besides, IGT presented its exclusive REELdepth Multi-Layer Display (MLD) technology, that allow the player to see and play dozens of its favourite games to change from 3 to 4 reels and from 5 reels to poker, all in the same AVP machine. The player may also change from a non-progressive characteristic to a progressive one, with just other game in the same AVP machine.
Virtual slots reels in REELdepth games emulate the look and sound of the oldest IGT mechanical slots, which proves that MLD REELdepth possibilities in AVP machines with Multi-Game capacity are virtually infinite.
WMS was another company with a remarkable presence in products and marketing. In its stand it presents new products and applications which are characteristic of the brands, planned to be commercialized in a 12 to 18 month period. Products for this medium-term initiative include two technology platforms, that were crucial for the
Linked game solution Wage-Net of the company: the Betting System based in WMS accounting and the Portal of Technological Platform of WMS, which includes both an application of the distribution of the Controller of the Central Gaming as a network of interactive screens FreedomPort.
In a 1,000 sqm stand, Bally bet this year to variety, showing 50% more games than last year, with new titles for all the markets, including developments in Class III, Class II lottery, central and international determination and technology in systems that brings more customer interaction and operational efficiencies. The company also showcased several cabinet configurations, including a new gaming platform for multiple players DualVision, based in CineVision cabinet. The company presents pioneer concepts such as the new “video winner profile”, which brings new knowledge to design games and the new EasyView video screen. Besides, Easy Select Button Deck brings players a consistent gaming experience.
Aristocrat attracted the public with its new Jackpot “JAWS”, based in the classic film by Universal Studios. The package counts with theme cabinets, chairs and an attractive signage for the gambling venue, which also worked in the trade show. Besides, it exhibited the revolutionary stepper Viridian RFX, the most recent slot with 3 and 5 mechanic reels in Viridian cabinet.
At booth 2156, Novomatic showcased the latest Coolfire II game releases. With a wide range of simple Coolfire II games and combinations of multiple games, AGI presented titles such as Rich Witch, Sissi – Empress of Austria and innovative Luxury Express, which made their debut in G2E. Besides, among the new cabinets, there is Super-V+ Gaminator.
The list of novelties is very long, but we have to remark the worldwide release of TCS John Huxley called “Omni Craps Display”, which exhibits live results and information of craps game, or the i-Table electronic table system of Shuffle Master, that combines a variety of products to create a funny game experience, and increases considerable the gaming security, its accuracy and speed, which increases the rounds per hour and eliminates errors.
Global Gaming Expo has had a brilliant opening and prepares to live two more days in which the main executives of the companies, with its releases of products and services, will compete to attract the attention of thousands of visitors that, once more, have put the event in the highest place of the international events dedicated to the gaming industry.