International edition
June 23, 2021

Cisco also provided Bally all the networking equipment for its booth in G2E

Bally partners with Cisco Systems for the "Networked Floor of the Future"

(US).- Bally Technologies announced an expanded relationship with Cisco Systems, naming Cisco its preferred provider of high-speed Ethernet networking for casino-floor environments. Bally’s expanded relationship with Cisco, ensures a much smoother, more seamless implementation for Bally Systems customers looking to move to the Networked Floor of the Future.


We have worked closely with Cisco on networked casino-floor implementations for some of our largest enterprise customers," said Bruce Rowe, Senior Vice President of Strategy and Business Development for Bally Technologies. "The combination of Bally’s industry-leading technology with Cisco’s world-class networking solutions ensures a powerful, secure integration."

Rowe added that many Bally Systems customers already use Cisco networks for their mission-critical back-of-the-house network management; moving forward with a Cisco network for the casino floor ensures communications operability across multiple networks and systems.

Cisco also provides Bally all the networking equipment for its stand at Global Gaming Expo (G2E), taking place in Las Vegas. Cisco’s presence included switches designed specifically for the casino floor, providing interactive video content and secure data transactions with zero-touch administration. Also featured will be Cisco switches designed for hospitality rooms. Cisco has representatives on hand to talk with gaming operators interested in high-speed networked floors.

"We’re thrilled to showcase at G2E how Cisco’s network hardware, software and consultation services complement Bally’s full suite of networked gaming solutions, which include Download Configuration Manager, iVIEW Display Manager, and our Business Intelligence Solutions," said Walt Eisele, Bally’s VP of Advanced Systems Development. "This Bally technology, combined with Cisco’s powerful and highly secure network platform, gives gaming operators unprecedented command and control of their casino floors along with cutting-edge enterprise-wide marketing and promotions capabilities never before available."

Bally’s experience working with casinos to implement high-speed networked floors is substantial, with 86 Bally Systems customer sites with networks of over 50,000 machines connected via Ethernet. “Bally Technologies has been a good partner to Cisco during the course of several implementations of our high-speed network solutions at casinos from coast to coast," said Jeff Cristee, Area VP of US Sales for Cisco.

"We are honored that Bally has named us their preferred networking provider to help transform the high-growth and dynamic gaming industry. As network capabilities become increasingly important on the casino floor, we look forward to working closely with Bally to offer our experience in deploying mission-critical networks that help the gaming industry fully capitalize on Bally’s groundbreaking networked gaming solutions."

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