International edition
October 25, 2021

Operators can offer new game, promotional and customer service applications

IGT and LVGI showcase first third-party casino application for server-based open network at G2E

(US).- International Game Technology and Las Vegas Gaming announced that the first third-party developed application has been successfully tested and integrated into IGT’s server-based network using the award-winning sbX Media Manager.


his significant achievement will be delivered through IGT’s award-winning Service Window. The LVGI application is on display in IGT’s booth at the Global Gaming Expo (G2E) November 18-20 in Las Vegas.

"Within a few short weeks of receiving IGT’s sbX Media Manager interface specifications, we were able to completely integrate our application, allowing us to deliver it directly to players through the Service Window," said Las Vegas Gaming President and CEO Jon Berkley.

"We have never experienced an integration that went so smoothly and it’s because IGT’s interface to the Service Window simplified the task. Our Beverage on Demand application is the first of several products that we will integrate with IGT platforms," said LVGI’s Chief Technology Officer Tim Britt. Beverage on Demand is a server-based application that allows casino players to order beverages using a touch screen display right on the slot machine.

With server-based networks quickly becoming a reality, it is important that manufacturers and third-party developers become interoperable to provide seamless integration for casino operators. In addition to giving operators a secure method to load, schedule and store content, IGT’s sbX Media Manager gives third parties the "plug and play" capabilities they need to deliver their applications to players over the open network. This allows operators to offer new game, promotional and customer service applications that will drive gaming revenues.

"Operators will benefit significantly by having a large pool of innovative applications to choose from in order to differentiate their properties. IGT’s sbX Media Manager is designed to facilitate the secure, seamless deployment of these applications through the Service Window," said Rich Schneider, IGT Executive Vice President of Product Strategy. "This gives operators the power to take advantage of the software applications that are right for their business and that enhance the player experience.

"IGT chose LVGI because they have shown themselves to be innovative thought leaders in value-added applications delivered to the player right at the slot machine," said Schneider. "We are excited to work with their team to continue to bring innovative concepts to life using the open network. This type of cooperative effort opens up the industry to new technologies and paves the way for seamless integration among system providers. We look forward to working with other third-party application developers to deliver compelling technologies using sbX, our Experience Management solution."

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