International edition
June 21, 2021

It signed agreements with the most important operators in the country

Playtech will look to dominate the legal poker market in Italy

(Italy).- Playtech, the main software provider for the worldwide online games of chance industry, announced that it has signed a series of agreements that will allow it to provide its top poker products to the four main games of chance operators in Italy.

W

ith its new Italian poker network, the group has set the foundations to establish a strong presence in the region, complying with the regulatory reguirements for online games, established by AAMS, the Italian regulatory entity.

Playtech has a wide experience in attracting new opportunities offered by new markets. As soon as the Italian market started to regulate the games of chance, Playtech was the first company to take the initiative and see the great potential of the region in terms of income. The four main Italian operators have chosen Playtech as the ideal partner to respond to their needs.

After celebrating an agreement with Snai, the main operator of traditional games in Italy and first licensee of Playtech in such country to incorporate to the new Poker Italian Network, the group reached an agreement with Eurobet Italia, an Italian sportsbooks operator with international presence, owned by Gala Coral Group. Playtech kept the momentum, and it immediately signed an agreement with Sisal SpA, one of the main Italian traditional and online games of chance, and recently it achieved to add Cogetech, which brings solutions of “white label” sportsbooks to some of the most important national and international operators.

Playtech has the necessary experience to adapt its products quickly, in order to comply with the requirements of the local authorities in each jurisdiction in which the licensees operate.

The group, as well as their new Italian licensees, have fully committed to comply with all the requirements of the regulatory entities. Playtech is well-known for offering legal and responsible games of chance, on top of protecting the interests of both operators and players, using the administrative system and transparent tools of protection for players.

Liquidity is a fundamental question, and Playtech has added to its project all the main operators. No doubt that the network, that was designed considering the preferences of Italian players and adapted to attend the needs of the local market, will attract both the players that wish to take part of a solid P2P community and licensees interested in the commercialization of a unique product that will increase its profitability.

Mor Weizer, Executive Director of Playtech, pointed the following: “Playtech is extremely satisfied with the progress it is achieving in the expansion of its worldwide influence in different regulated markets. Its success in Italy demonstrates its vast experience in the penetration of new markets and the generation of incomes through its top-level poker software”.

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