subsidiary of Providence-based GTech Corporation, Boss Media revealed that it is capitalizing on recent changes to Italian legislation and that the new network would launch in conjunction with sister firms Lottomatica Scomesse and St Minver. This would be the third online poker network Boss Media has launched in Europe for nationally-licensed operators after previously supplying solutions to Sweden and Austria.
The Vaxjo-based firm stated that it is also set to grow its International Poker Network (IPN) by upgrading the online poker platform with a greater variety of multi-table tournaments, progressive jackpots and authentic side games.
“The network will initially be for Italian poker players exclusively but we hope that, eventually, legislation will allow us to pool liquidity from the Italian network with our other European poker networks possibly even with the IPN hosted outside Italy,” said Per Karlsson, Head of Poker for Boss Media.
“With additional resources to invest in development of the poker platform and bring the player’s user experience to a new level, we aim to grow and acquire even more market share,” said Karlsson.
“Albeit industry poker growth has slowed down, IPN is still growing strong in terms of market share thanks to a reliable poker system and attractive tournaments and promotions. Our September Sizzler campaign increased rake in the IPN by almost 11 % compared to August.”