he casino review site suggested that less stringent restrictions on advertising gambling coupled with the increasing availability of fast, reliable broadband connections will mean an increase in customer numbers for the gaming industry, which will increase competition between casinos whilst providing steady industry-wide growth over the coming years.
Dave England, a spokesperson from OnlineGaming4U.co.uk, believes the industry will benefit from relaxed advertising laws and the continued rapid growth of broadband Internet access across the UK. "Since the latest gambling legislation was introduced, the industry in the UK has seen a dramatic rise in value and traffic. Online casinos based in the UK are performing well, and the competition between them is hotting up, resulting in better offers and sign-up bonuses for customers."
"With broadband Internet access becoming almost universally available over the last few years, online gambling in the UK has enjoyed steady growth, and we predict this will continue for the foreseeable future. The only difficulty now for consumers lies in choosing the best online casinos, and finding the best welcome bonuses available."
The Gambling Act 2005 introduced sweeping reform to UK gambling, including allowing casinos to advertise, albeit within certain guidelines, which it is thought will have a significant impact on the popularity of online gambling.
The availability of broadband Internet in the UK over the last five years has grown dramatically, and has led to an increasingly Internet-savvy customer base. It is projected that as consumer awareness of online gaming naturally increases, the industry will enjoy strong, stable growth in terms of both sales and traffic.