It will also be integrated into the Telegraph Fantasy Football site

Telegraph.co.uk signed Betfair as official partner

(UK).- Telegraph.co.uk has signed Betfair as its official sports betting partner. The company will offer the publisher a range of services including live odds to go with its sports content.
2008-09-10
Reading time 15 seg

Besides, it will be integrated into the Telegraph Fantasy Football site.

Brian Harrison, digital director of Telegraph Media Group, said, "We will be working closely with Betfair to continually develop the contextual relevance of odds in relation to our content and the profile of our users."

"We are also collaborating on the integration of new promotional formats and new games for our users," he added.

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