ffiliates will be treated to seven exemplary sessions, ranging from tactics that can make a real positive impact on conversion and traffic rates from a leading SEO expert, to advanced European marketing and two Webmaster's panels. The number one objective for these sessions is for affiliates to leave with clear, simple and powerful ways to improve their business.
The Affiliate Zone will also give Affiliate Managers a lot more time to meet with the key affiliates that drive traffic and customers to their sites, further building those crucial relationships and offering the chance to make new ones. The sessions will also give operators a great insight into the issues that affiliates want to know more about, so they can develop strategies to support them.
Discussing world class strategies and insights from the affiliate giants' will be our specialist gambling portal CEO panel, which will include Founder and CEO of Casinomeister, Bryan Bailey, and the CEO of Rock Intention, Chance Publications and Turtle Creek, Bjorn Evers. Other panellists include Michael Corfman, CEO of Casino City and Executive Director of GPWA and finally, James McBriar, Managing Director at Gambling.com.
Nicky Senyard, CEO of Income Access will also present on Markets versus Communities', providing various examples of how to use social media to increase user acquisition and retention. Michael Corfman will also present details of the GPWA's Facebook initiative to help Webmasters utilise Web 2.0 tools.
As well as these traditional in-depth sessions, the GPWA are arranging special one-on-one or small-group clinics. This will be a perfect time for Affiliates to drop in on an expert and have their sites analysed to see how they might be improved. Affiliate Managers are also welcome to stop by and offer their insights.
Mark Walker, Clarion Gaming said: "It's hard to overestimate just how important partnerships and trust is in making sure affiliates and affiliate programmes are successful. So to help facilitate this key ingredient for our gaming and gambling colleagues, we are inviting affiliates along for free, and affiliate managers can claim a special discount. We're sure this will be a great success for all"
Free attendance for affiliates will run from 10am on Wednesday 24th September to lunchtime on Thursday 25th September, including entry to the EiG Gala Party held at a fabulous beach-side bar on the Wednesday evening. Affiliates and Affiliate Managers wanting to attend should visit http://www.gpwaconference.com for details on how they can register.