International edition
September 22, 2020

Ginny Shanks

Multimedia Games named new Chief Marketing Officer

(US).- Multimedia Games announced the appointment of Ginny Shanks as Chief Marketing Officer. He brings to more than 25 years of marketing experience in gaming entertainment, most recently as Senior VP of Brand Management for Harrah’;s Entertainment.

Ginny's insight and keen understanding of the casino gaming experience will prove to be invaluable to our company as we develop and distribute relevant and robust products to present and future customers,” said Anthony Sanfilippo, Multimedia's President and CEO.

During her time with Harrah's Entertainment, Shanks was responsible for maximizing the value of the company's key strategic brands - Caesars, Harrah's, and Horseshoe casinos; the Total Rewards player loyalty program; and the World Series of Poker. In addition to setting overall corporate brand strategy, Shanks oversaw sports and entertainment marketing, strategic alliances, consumer insights, public relations, and nationwide casino promotions.

“Multimedia Games is a company with tremendous opportunities,” she said. “It is my goal to continue to provide the highest level of products and service to our current customers while developing innovative strategies and building new relationships that will be the foundation for our long-term success.”

With the addition of Shanks, Multimedia Games continues to add significant and successful casino management expertise to its senior management team. “Ginny has a well-deserved reputation as an innovative marketing leader,” said Sanfilippo, who also joined Multimedia after a highly successful career in the gaming industry. “Throughout her career, she has developed mutually beneficial relationships with both customers and business partners alike.”

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