eading the Workshop is keynote speaker Catriona Campbell; CEO of Foviance who was voted one of the Top 50 most influential people in the Internet Industry by Internet Magazine (2002) and Top 100 individuals to be recognised for contribution to the development of the internet over the last 10 years by NopWorld & E-Consultancy (2004).
Emotional Engagement Technology is the study of the subconscious mind. By measuring mind-states, emotions and other sub-conscious responses, this Workshop will help delegates of EiG to understand how respondents really think, act and behave. Catriona will be combining quantitative and qualitative techniques to marry sub-conscious reactions and cognitive responses with user attention and emotional reaction.
Catriona Campbell, Foviance said: “Gaming companies already understand the importance of the user experience in winning customers and building loyalty. The introduction of EEG allows us to answer questions that were previously unanswerable, and to provide a deeper insight into the formation of opinions along with the decision making process of new and existing customers.”
EiG will take place on the 23-25th September 2008 and registration is now open. At www.eigexpo.com, there are more details about this year's speakers. The website also offers more news on the conference programme, exhibition and new features as they are announced over the coming months.
The Foviance One Day Workshop will take place on Tuesday 23rd September at 9.00am and is free to all full conference pass holders or available as a separate upgrade to expo only attendees.