International edition
October 28, 2021

For Netherlands and Lithuania

Barcrest announces new distribution agreement

(UK).- Barcrest Group and Janshen-Hahnraths Group, partners for over 35 years, have announced a new distribution agreement covering the Netherlands and Lithuanian markets that is designed to allow both companies to capitalize on opportunities in the changing markets of Continental Europe.


obert White, IGT-UK Managing Director explained: “New gaming taxation in the Netherlands and a shift to video and video lottery-style products in Continental Europe has led us to refine our approach. This new agreement will allow both Barcrest Group and Janshen-Hahnraths Group to capitalize on opportunities and enjoy success in this changing marketplace.”

The new agreement means that Barcrest Group and Janshen-Hahnraths Group will continue to work together on the development and distribution of reel-based products in the Netherlands and Lithuania, where Janshen-Hahnraths still enjoys a market-leading position. Barcrest BV, the Dutch design company jointly owned by both parties, will continue to develop its successful games for these markets.

In other Continental European markets, as well as continuing to develop video and video lottery-style products outside of its relationship with Janshen-Hahnraths Group, Barcrest Group will now also develop reel-based products independently, from its design centres in the UK.

Jan Schiffelers, Managing Director, Janshen-Hahnraths Group commented: “A strong relationship is characterised by, and improved by, both partners' ability to make required changes jointly. That is why Janshen-Hahnraths Group and Barcrest Group have decided to change the emphasis in their partnership.

“Janshen-Hahnraths Group has been active for almost 50 years in single site operations, wholesale (development) and the operation of Fair Play arcades and still maintains a market leading position in the Netherlands. Janshen-Hahnraths Wholesale will continue to monitor opportunities in the Dutch and Lithuanian markets, so that it can deliver the best possible products in these markets”.

Robert White summarized: “It is a testament to the solid relationship between Barcrest Group and Janshen-Hahnraths Group that we are able to redefine our partnership to meet these challenging times and adapt to a changing marketplace. As a result the Barcrest Group partnership with Janshen-Hahnraths Group remains as strong as ever.”

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