International edition
June 22, 2021

Said Alan Silver, Director of Casino Resorts Studies for Tulane University

"G2E Asia show was quite spectacular"

(Macau / US).- Alan Silver, director of Casino Resorts Studies for Tulane University in Biloxi, was present at G2E Asia conference in Macau, last June 2-4. He returned to his country with the belief that Asian casinos will surpass the revenue of U.S. casinos in a few years.

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The show was quite spectacular," he said, and featured Las Vegas-style glitz with six-foot-tall Asian models and celebrities. Silver taught a casino customer service course to 100 executives, 75 percent of whom worked in Macau. The others came from Korea, Taiwan, Singapore and Malaysia. Many of the other presenters were people he would see at the Southern Gaming Summit.

"The Asians are really wanting to learn," he said, especially the young managers and employees. "These kids are educated. They're eager. They want to do a good job. A lot of them speak three languages."

He also participated in a future gambling panel and said analysts predict Asian gaming revenue will exceed us$ 30 billion in 2011 and overtake the combined revenue of the United States' casinos in 2012. In 2006, Macau saw a 23 percent increase in gambling revenues and another 47 percent in 2007.

He predicts casinos in Las Vegas and possibly even on the Coast will lose some of their high-end Asian players. Gambling is "an accepted way of increasing one's fortune," Silver said. Compared to the 1.7 percent of American casino guests who are problem gamblers, he said "the Asians are about 3.7 percent. There's interest in responsible gaming programs."

The Sands and Steve Wynn are the American players in Macau. "There's so much development there. I lost count after counting a couple hundred cranes," he said. "The old Macau is really transforming itself into the new Macau."

Silver stayed at the Venetian Macau, the largest casino resort there. He estimates the Venetian casino had at least 700 table games and 3,000 slots. He said the game of choice there is baccarat.

He said all the signs in Macau are in both Chinese and English, the trains are clean and safe and "just about everybody speaks English." Silver traveled to Macau to teach customer service but said, "We've got a lot to learn about how they've done customer service."

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