he Winzingo brand will expressly target the burgeoning bingo market in Spain with a focus on the female audience. The site will establish the brand in Spain using innovate campaign-based marketing. The launch campaign has been timed to coincide with Euro2008, offering Spanish women their own entertainment in June whilst their partners are consumed by football fever.
Kenneth Alexander, CEO from Gaming VC, said: “Parlay Entertainment's bingo software made it easy for Gaming VC to successfully develop and launch a localized version of bingo, complete with Spanish interface, a Spanish caller and game-play in Euros.”
Steve Cook, European Managing Director for Parlay Entertainment, said: “Winzingo.com is an example of online bingo sites seeking out new niches and new opportunities outside the core UK market. Parlay is thrilled to have been chosen by Gaming VC to launch the Winzingo brand in Spain and we are very confident of its success.”
The brand is supported by fully localized peninsula Spanish chat managers, customer service and Spanish e-commerce solutions. Winzingo.com also has its own fully localized affiliate program, www.winzingoafiliados.com.
Parlay Entertainment will be sponsoring and participating in the forthcoming Online Bingo Summit to be held at the Royal Kensington Gardens Hotel in London on June 17 and 18 where they will be showing their latest generation software, Parlay 5.