International edition
October 20, 2021

Interview to Courtney Muller, Group VP at Reed Exhibitions, organizer of G2E Asia

"G2E Asia is an event that is serving not only Macau but the entire Asian region"

(Macau, Exclusive G2E Asia will be held on June 3-5 in Macau, in an event that will attract the attention of all the Asian gaming market. Courtney Muller, Group VP at Reed Exhibitions - firm organizer of the show- details in this interview some of the main features of the trade event and the conference program. Around 180 companies will exhibit their products, and 6,000 attendees are expected.


hat are your expectations for G2E Asia 2008 edition?

We are very excited about G2E Asia this year. The event will be in the brand new Cotai Convention Center at the Venetian property which opens up tremendous opportunity for this industry event. The 2008 show will feature an exhibit floor that is triple the size of 2007! Currently we are at 178 companies for 8282 sqm vs 74 companies and 2589 sqm last year.

We are expecting to see more than 6,000 attendees at the show this year and are looking at a newly expanded conference program that will be standing room only with our all-new G2E Asia Gaming Management Certificate program produced in partnership with gaming professors at the University of Macau and the University of Nevada Las Vegas (UNLV) Singapore Campus on Tuesday being completely sold-out.

The expanded show floor offers visitors the best opportunity to see the largest gathering of gaming manufacturers and suppliers in the Asian region and the latest and greatest products and services. The conference program has also been expanded to three day and now includes a new track structure to hone in on critical industry topics, giving visitors a world-class and comprehensive educational opportunity for the Asian market.

In addition, Goldman Sachs will be back this year once again hosting their Gaming Investment Forum the day before the show floor opens.

Do you have some figures about the number of countries that will be present, as well as number of exhibitors and visitors?

On the exhibitor side we have 178 exhibitors from 24 countries. On the attendee side we are attracting visitors from 82 countries - so far!

G2E Asia this year will increase its size, with the opening of the new Venetian resort. In what ways will the event change with the new venue?

One major change will be the expansion of exhibit space and the show floor being contained to one hall as opposed to being split between three different levels. With the greatly expanded show floor we were able to accommodate many more exhibitors and those exhibitors that are coming back have the opportunity to showcase more product in their expanded exhibit space. In addition to more companies and more products we were able to introduce two new pavilions on the show floor, I-Gaming and Security & Surveillance. These pavilions will shine a spotlight on products and services that were not represented in prior years.

In addition, these pavilions will also be supported by the new dedicated conference tracks in our expanded conference program which will offer even more information and insights around these critical subject matters within the industry.

In total our conference program will expand from a total of 12 sessions in 2007 to 40 sessions this year in addition to the all-new G2E Asia Gaming Management Certificate Program on Tuesday.

We are looking forward to also hosting our Welcome Reception at the Venetian and many participants in the event have the convenience of being able to stay right at the property. All of this plus back by popular demand-the sell-out Casino Property Tours which allow visitors to get an insider's view of some of the hottest properties in Macau.

Which will be the main topics in the conferences to be organized within the show?

G2E Asia will feature two keynote addresses this year titled: Pacific Power: The State of the Asian Gaming Industry as well as The Growth of Retail, Dining & Entertainment in Asian Gaming Resorts.

Other education programs at G2E Asia include the G2E Asia Gaming Management Certificate Program geared toward helping new casino managers in the industry enhance their knowledge of current gaming trends and featuring topics such as: Gaming trends in Macau and Asia, Quality Customer Service and Leadership, Responsible Gaming and Marketing.

In addition, the expanded three-day Conference will now boast 40+ sessions falling into the following tracks: Asian Markets, Corporate Social Responsibility, Gaming Floor, Marketing, Casino Desing, I-Gaming, Macau, Security & Surveillance and Wild Card.

How do you analyze the current situation of the gaming market in Macau?

Macau is clearly a very dynamic market will continue to see growth and opportunity as there are still a number of properties under construction and in the planning stages. The announcement that local government will not give licenses for new casinos in the near future is not a bad idea. They are trying to get their arms around the rapid growth and its impact on the community, so it makes sense at this time. But we expect it to resume at some point in the future.

Macau is the gaming capital of Asia and will be for some time. With our G2E brand debuting G2E Asia last year, we are committed to continuing to support gaming in the enclave.

It was recently announced that the local government will not give licenses for new casinos. Can this affect the show in the future?

G2E Asia is an event that is serving not only Macau but the entire Asian region. Along with the ongoing developments in Singapore, South Korea, the Philippines, Vietnam and elsewhere, and talks about legalization in Taiwan, Thailand and Japan, we expect to see continued opportunity for education, networking and new products in the market.

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