verall, 888 stated that net gaming revenues were up 36 percent to us$ 213 million from us$ 157 million in 2006 while profits before tax jumped 106 percent to us$ 46 million from us$ 22 million a year earlier. In addition, the Gibraltar-licensed company stated that active poker customers at PacificPoker.com grew by 15 percent for the year.
“This growth was driven mainly by the popular Texas Hold’em and Omaha ring games, which appeal to a broad spectrum of customers,” a statement from the company read.
“The attraction of ring games resulted in a 25 percent growth in bet levels compared to 2006. The group’s tournaments benefited from the introduction in June of re-buy and add-on functionality. Poker growth was also driven by the introduction of the white-label business model, the launch of Rileys Poker and the Tower Torneos offering.”
In the past year, 888 has also launched its LuckyAcePoker.com online poker room along with the inauguration of its 888Poker brand in Australia through a widespread outdoor marketing campaign in Sydney focused on bus and train networks as well as national press and magazines.