International edition
October 18, 2021

The Global Draw to develop video content for Barcrest's "Triple 7" cabinet

Barcrest forms alliances

(UK).- IGT's UK-based Barcrest Group subsidiary announced a strategic alliance with two companies in creating content for server-based gaming applications in a variety of British venues.


he company is working with Games Media and The Global Draw, two subsidiaries of Scientific Games, to develop video content for Games Media's “Juice” gaming platform.

The Global Draw will develop video content for Barcrest's “Triple 7” cabinet and “ICONIC sb” server-based gaming system. The alliance covers content for games in pubs, arcades, bingo halls and private clubs in Great Britain.

Barcrest Group and Games Media also announced an agreement under which Games Media will develop reel-based products on the Horizon cabinet and MPU5 technology, to be manufactured at the Barcrest factory in Ashton-under-Lyne, U.K. “These agreements are an important part of our strategy to deliver the best possible content and solutions to our partners,” said Andrew Ludlow, CEO of Games Media.

“The UK market is facing some very real challenges and we believe the collaborative approach of this relationship and its specific agreements send a very clear signal of our commitment to the future of those sectors in which we are engaged.”

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