International edition
September 24, 2020

The platform will also assist its marketing campaigns

Boylesports goes live with WagerWorks casino solution

(UK).- WagerWorks/IGT announces that Boylesports has “gone live” with its fully managed end-to-end casino solution. Leading Irish bookmaker Boylesports has replaced its incumbent casino system with the WagerWare platform.

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agerWare platform seamlessly integrates to its Finsoft MarginMaker Sportsbook platform. The fully managed casino solution gives Boylesports full access to WagerWorks' entire suite of casino games, allowing Boylesports to provide their players with the best on-line slot content available.

This platform will also assist Boylesports marketing campaigns through better data mining and managing their player database. Its new casino offering will augment their existing platforms and be available across all of their online betting and gaming sites.

Commenting on the agreement, Tom Kenny, Commercial Director of WagerWorks, said, “Boylesports required a fully managed solution that was adaptable as well as progressive. WagerWorks' ability to provide a full turnkey casino solution, along with a steady stream of proven quality game titles, will let Boylesports provide its players with top-performing games now and in the future.”

Conor Grant, Head of Gaming at Boylesports, commented: “We had a very specific brief and were also aware we needed a supplier who ensured the integrity of our brand. WagerWorks' overall package and brand image fitted our needs best. We look forward to a fruitful future with them and allowing our players access to top-performing product titles.”

The integration to the Finsoft MarginMaker Sportsbook platform will allow other Finsoft customers access to the high quality content available from WagerWorks. WagerWorks is now able to offer integration to both Orbis and Finsoft, two of the leading sportsbook providers.

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