nder the terms of the license agreement, Playtech will provide Betsson with its download casino portfolio, consisting of over 110 games, and integrate its industry leading back-end system, allowing Betsson to effectively manage and maximize the potential of its portfolio. The bespoke product will be tailored to meet the unique demands of Betsson and will cater for a range of local style games, initially in 11 languages, for players based mainly across Europe.
The deal also includes the provision of Playtech’s download casino to Betsson’s additional brands CherryCasino.com and CasinoEuro.com.
Mor Weizer, CEO of Playtech, commented: “We are delighted to have reached this agreement with Betsson, one of the largest online gaming operators in Europe, and look forward to a productive working relationship. The agreement is further evidence of Playtech’s ability to add high profile licensees to its client base whilst it also extends the Group’s customer reach and appeal in the valuable European gaming market.”
Thomas Kalita, CEO of Betsson Malta Ltd said: “We are delighted to be able to add yet another quality product to our broad offering. Playtech’s proven track record as a software supplier, supported by its wide range of languages is of great essence to Betsson especially when expanding into new territories".