According to executive of Sales and Marketing of the US company Chauncey Morris, the initiative "looks to support the development of the growing horse-racing industry in Panama, and the aim is to boost the industry worldwide", he pointed.
The first phase is a visit to get to know the working area, said Morris. "Keeneland professionals, as non-for-profit company, intends to improve the quality of horse racing; we organized this type of seminars in North, South and Central America". The executive added that after Panala he would travel to Lima, Peru, to perform a similar seminar.
Among the issues treated in the seminar, there is the improvement of horse nutrition, the use of medicines, etc, he pointed.