International edition
September 26, 2021

With the support of a local partner

Swedish firm Betsson chose to establish in Peru

(Peru).- With more than 900,000 customers registered, online gaming firm Betsson continues its strong expansion and nowadays chose to establish in Peru with the support of a local partner.


his way, Betsson became the first company with total coverage of online gaming in this Latin American country. According to Global Betting and Gaming Consultants (BBGC), the online gaming market turnover is around U$S 15.2 billion annually, and the number of active players is estimated in dozens of millions. Poker is currently the game that grew faster. Just in Europe, thousands of persons obtain an extra income playing poker.

Thomas Kalita, General Manager of Betsson, said: “We have examined several markets in South America and we chose Peru. The important growth in the number of families with Internet and the high rate of Internet users combined with the developed gambling culture and the expertise of our partner, were the main factors. We have also analized the infrastructure and the economic development of Peru in the latest years compared with other countries of the region”.

In Betsson websiteo, customers may play in a secure environment from their computer or cell phone, in products such as sportsbooks, such as football, in a national and international level, as well as other sports and cultural events.

Betsson also offers a betting exchange, in which the player itself sets its payments or buys the installments of other players in any subject, from a football world cup up to the political environment, in which the company acts as a credit broker. Betsson is part of one of the biggest poker networks with 6 million users.

Betsson casino has a big offer of classic and modern casino games with a higher payment fee than traditional casinos, the firm added. Jackpots currently exceed U$S 700,000, while other new products offer users fast and funny games such as virtual horse races, dart games and more.

Kalita concluded: “Peru deserves a more varied and fair game. If one used to bet in 14 predetermined games in the same coupon with limited possibilities to win, now you can, for example, make a single bet of us$ 1,75 in Betsson, if one believes that a team will win the weekend classic”.

Registered in 2001, with a gaming license issued in Malta, Betsson is part of The Betsson Group and has more than 40 years of experience in the gaming sector. It is listed in OMX Nordic Stock Exchange in Stockholm. Betsson offers a wide range of games and online betting products in a comfortable and simple gaming environment.

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