uring the year, the deal will also include mobile phone integration, television streaming and the integration of Parlay's back-end software to power the televised bingo game.
Martin Higginson, chairman and CEO of NetPlay TV, said: "It is a natural progression to extend the offering online, allowing our customers to play bingo and other online games any time they please. Our partnership with Parlay will harness the power of Parlay's software, as well as their considerable experience in the online bingo space. This is the next step in our mission to offer a truly converged gaming experience."
Steve Cook, European managing director for Parlay commented: "We're pleased that NetPlay TV has chosen us to help them further develop the interactive features of the show, including mobile phone and further web integration.”