International edition
October 26, 2021

Matjaz Petek, Marketing and Sales Manager of Alfastreet

"Big operators choosing Alfastreet multi-players show that our products' performance is on top of the segment"

(UK, Exclusive With an important stand where the company exhibited its wide range of multi-players, Alfastreet experienced a very positive ICE edition in London. Matjaz Petek, Marketing and Sales Manager of the company, talks about the show and the projects for 2008, with Latin America as a key market and “real opportunities” for the firm.


hich were the novelties or new development introduce by AlfaStreet during ICE 2008?

Alfastreet has presented the completely updated product range for the first time in Europe. We have shown the new R8 roulette, the multi-wheel system and a Dice Sic Bo game. Specially the R8 roulette is still the most popular and profitable product in its class and is a number one product also for Alfastreet.

How was the show for the company?

The show went extremely well, as we have secured many orders that will keep us busy for the rest of the year. This customers response has shown that the product is very good and they are pleased with the results that it brings to their operations.

Which was the feedback received by visitors and customers?

Our numerous customers and visitors were satisfied with the hospitality on the stand as they had many space to gather, talk and relax. This year we have build our stand in a way to put customers in the center of the attention and we deliberately left machines on the side. The show is also a good occasion to meet people from the business but the fact is that the show is so busy for everybody that meeting are sometimes confined to a simple "Hi" and shake of hands!

Which is the balance that you make of last year for Alfastreet?

2007 was definitively a very positive year for Alfastreet. We have continued with the generic growth and we have improved all business parameters. There have been mayor breakthroughs in some markets specially in Europe which are giving us fuel for future growth.

Which are the plans and expectations of the company for 2008?

The ICE show went very well and we see a steady increase of orders for 2008. The fact that more and more big operators are choosing Alfastreet multi-players for their business makes us very proud but, on the other hand, shows that the performance of our products is on top of the segment.

Is there any specific market in which AlfaStreet will be focused on during this year?

We are looking at Latinoamerica with a special attention as our machine has proven very well in those markets and there are some opportunities that are not to be missed. We will increase our presence also during shows in the region to be closer to the South American customers.

Which plans does the company have for Latin America?

As said before we see Latinoamerica as a real opportunity for Alfastreet in 2008. But you have to have the right products for those markets, as there are some special requests and limitations. We have developed a multi-player Dice Roulette machine specially for Mexico where normal roulettes are not permitted. The product has proven to be very effective and successful and its popularity is growing.

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