festive atmosphere, good food, Austrian wines especially imported for the occasion and an extravagant show component are the ingredients which produce unforgettable evenings. “Our partners are the sole focus of this party. It's not about products, strategies or new developments. What counts is the fun and the celebration of joint successes”, explains Siegfried Dattl jr., Managing Director of TAB-Austria.
And the evening was indeed about FUN in capital letters. Over 100 invited guests, a successful reception and a fantastic TAB-Awards ceremony for the best of the best ensured a festive atmosphere.
“Commitment, creativity and continuity are the cornerstones which matter to us. They are the basis of the entire TAB-Group. Short-term approaches and so-called one hit wonders are not the values we stand for. Long-term success is our focus and we also assist our partners in achieving the same. With the TAB-Awards we have created an international platform for presenting these services to a wider public. This is where all of our partners get to meet one another”, is how Karin Scheidl, Marketing Manager, describes the idea behind the TAB-Awards.
Three companies were nominated in each category. Ultimately it was Norditalia, Italy, who took home the TAB-Award for “Best Marketing”. Balo Ticaret, Turkey, secured the “Best Technical Performance” Award and “Best Overall Performance” went to C + P Automatenhandel, Switzerland, for the second time in a row.
“Last year was dominated by Kiosk and Betting Terminals which is why our annual floating “Special Award” was presented in this segment this time”, explains Karin Scheidl. The special award went to a company considered to be a pioneer in Fixed Odds Betting and which has become a global player in the betting sector within a very short space of time: The Global Draw from England.
Following the presentation of the prizes with a total value of more than 22.500.00 Euros, Greg Bennis, the new lead singer with Hot Chocolate and successor to Errol Brown, provided the party atmosphere, getting the guests going with hits like “You Sexy Thing”, “Every one's a Winner” and “It Started with a Kiss”.
Not only did he get everyone on the dance floor with the song “So You Win Again”, he also provided a preview of the TAB-Awards Party 2009.