International edition
September 20, 2021

Almost 270 companies from 40 countries are present

With an international profile, ICE 2008 inaugurates today its 16th edition

(UK, exclusive From 10am today, Earls Court exhibition center, in London, will be the scenario of one of the most important and international exhibition of manufacturers, operators and executives of the gaming sector. Organizers of the event informed that it will have at least 266 exhibiting companies of more than 40 countries.


t the same time, besides British people, there are solid representatives of US (21 exhibitors), Slovenia (13), Austria and Spain (10 each), Taiwan (9), Canada, Germany, Italy and Malta (8 each), the Netherlands (7), Swede (6) and France (5).

From 10 AM in the morning (local time) and, until 6 PM, the main companies of the sector will exhibit its products and novelties in pavilion 2 of the Convention Center, which this year expanded its space and will occupy a total surface of more than 16,000 sqm.

Karen Cooke, Head of Exhibitions of Clarion Gaming, pointed: “The International Casino Exhibition is exactly that: we are not exaggerating when we say that the casino world comes to London. Both for exhibitors and visitors, there have never been a better year to assist to ICE; the success of the trade event as the exhibition to do business is bigger every time. During the three-day ICE event, operators will find all the products they need under the same roof”.

Besides, Peter Rusbridge (CEO of Clarion Gaming), pointed that “definitively, we are expectinh a better and bigger show than in previous years. The number of exhibitors that came for the first time exceeded the number of the previous year, and more than half of exhibitors that have already been present at the event have increased its exhibiting space, increased its expectations in terms of the products showcased in ICE and for our visitors”.

“This is an important moment for the industry -added Rusbridge-, there is an immense growth and important changes in the whole sector, and we believe that the event will show that. All our conversations with exhibitors and potential visitors up to date have been very positive on the conditions of the industry, so we have great expectations, It will be a great event”.

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