International edition
September 20, 2021

He joined the company in January 2000

Sebastian Salat named President of WMS international

(US/ Spain).- WMS Gaming, a wholly owned subsidiary of WMS Industries, announced that effective immediately, Sebastian Salat has been promoted to the new position of President, WMS International.


alat joined WMS Gaming in January 2000, and has led the company’s commercial efforts to increase its penetration in the global marketplace. Under his direction, WMS has established a highly accomplished, customer-centric sales and service organization that has positioned WMS as one of the leading global gaming equipment suppliers with sales in more than 70 countries.

"Sebastian’s strong management skills, including his extensive global gaming industry relationships and experience, have been instrumental in WMS’ success in expanding the sales and profitability of our international operations," said Brian R. Gamache, President and CEO of WMS Industries.

"With Sebastian’s contributions, our international footprint has grown rapidly and today generates over 30% of our global new unit sales. With the international success we have achieved to date and the substantial potential to garner additional market share, aligning our total international focus under Sebastian will support the further growth of our global presence in the years ahead."

In his new role, Salat will oversee WMS’ international business strategy, market development, sales and distribution, and operational execution efforts. In addition to his focus on growing existing markets, supporting customers’ needs and pursuing the development and opening of appropriate new international markets, Salat will also direct the growth enabled by leveraging the international capabilities of Orion Gaming and Systems in Progress (SiP), which were acquired by WMS in 2006 and 2007, respectively.

Orion Gaming, a Netherlands-based developer, manufacturer and distributor of slot machines and amusement with prize (AWP) machines for international markets, and SiP, an Austrian-based gaming systems developer emphasizing solutions for international casino operators, will both report to Salat. He will also pursue new business opportunities to leverage WMS’ respected capabilities for innovative product development that meet the demand for state-of-the-art gaming technology to capture significant growth opportunities throughout Europe, Asia and Latin America.

Most recently, Salat served as WMS’ Vice President and Managing Director, International and possesses more than 25 years of experience in the gaming industry. Before joining WMS, he served for 16 years as Managing Director of UNIDESA Gaming, one of the largest slot machine manufacturers in Europe and Latin America.

He has a degree in electronics engineering, and holds additional degrees in marketing and international trade, as well as an MBA from the Polytechnic University of Barcelona, where he has been teaching International Trading since June 2004.

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