The online gaming company, which owns the Casino-on-Net and Pacific Poker brands, said a Philippines based operating company will manage operations for the live casino, while the company will leverage its robust multi-channel marketing abilities to acquire new customers in the region.
888 Holdings said the agreement also includes the provision of an Asian-focused sportsbook product in partnership with E-Sky, a specialized Asian sportsbook.
The company also said that it plans to launch the new service in multiple Asian territories and languages in the first quarter of 2008.